Dan Campsall, Marketing & Communications Director, Road Safety Analysis

Dan Campsall is an experienced marketing and communications professional, who has oversight of a portfolio of campaigns, PR and marketing initiatives that embraces everything from car seat safety and child pedestrian training, to young drivers and motorcyclists.

In a road safety career spanning more than a decade, Dan has been involved in a number of pioneering and critically acclaimed initiatives including MAST online, CrashMap.co.uk and Safer Roads Berkshire. Dan is also involved in training and public speaking and has carried out broadcast work on every major news channel in the UK, as well as international work.

Older Road User Safe Mobility Knowledge Programme
The DfT has awarded a grant to the road safety charity, RoadSafe, to develop a knowledge transfer programme to take forward the work of the Older Drivers Task Force by widening its scope to address the risks to older road users, concentrating on the most vulnerable.

Initially working with the Road Safety Foundation, Road Safety Analysis, RAC Foundation and IHE this programme will also draw on international expertise to identify and promote initiatives including planning and infrastructure design as well as social programmes which aim to provide safe mobility for older citizens. At the heart of the programme will be a policy mapping exercise examining the current policy landscape with a view to clarifying the challenges, opportunities, barriers and research gaps to delivering fair, accessible and safe mobility in later life.

The programme will conclude the current phase of funding with the launch of a report and web-based innovation hub for older vulnerable road users in the spring of 2020.